What is intended audience?

The intended audience refers to the group of people who the content, product, or message is specifically aimed at reaching. This may include factors such as age, gender, education level, interests, lifestyle, location, and more. Understanding the intended audience is crucial for creating effective marketing strategies, developing engaging content, and tailoring products to meet the needs and preferences of the target demographic. By knowing who the intended audience is, businesses can better attract and connect with their desired customer base.